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30 for 30A (11/5/25)

Today was our first full day in Rosemary Beach, which is turning 30 this year. It was founded in 1995 along the rolling dunes of Florida’s Northwest coast as a model of New Urbanism— a philosophy centered on sustainable, walkable neighborhoods, human-scaled architecture and vibrant mixed-use spaces. It encompasses 107 acres along the Gulf of Mexico and scenic highway 30A.

It is definitely walkable (and bike friendly) with lots of mixed-use spaces. It is also easy on the eyes — pretty architecture, clean, nicely landscaped with a good bit of public art. We enjoyed our walk in the 70 degree F heat, but we’re not sure we would highly recommend a visit to this particular area.

It is walkable — to high end shops as well as a good selection of cafes and restaurants. There is no large grocery store nearby. The beaches in this area are private, so you can only obtain access through a code, key, etc. for your particular residential area. We also saw a lot of “no” signs — no public restroom, no access except for residents, no golf carts or e-bikes. One area even had a no photographs sign. I’m sure all of that helps to maintain the area, but it’s a little off putting as a visitor.

The building where our Airbnb unit is.
The retail/bike rental area
at the front of our residential neighborhood
Nicely landscaped walks
“Extinction Blues,” Charles Pilkey, Mint Hill, North Carolina
The Owners Club
Residential neighborhoods are built
on either side of this scenic State highway 30A.
They are proud of this highway, selling 30A sweatshirts, mugs, etc.
A festively decorated storefront
One of the main mixed-use shopping (lower level)
and residential (above) areas
The Pearl Hotel, the side facing the Gulf of Mexico
The pretty beach along the Gulf.
We observed this over a gate that required a code.
This house has a great view of the Gulf.
The entrance to the Alys Beach neighborhood
A pretty building in the Alys Beach neighborhood
The entrance to a private fitness center and pool
Horse sculptures near the entrance to a nature walk in Alys Beach
Beginning the nature walk
More of the walk
“Dragon,” Charles Lawson, Freeport, FL, 2006
One of many coastal style homes in the area

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